We start with the customer and work backward. We earn trust by understanding their needs, solving real problems, and staying relentlessly focused on their success.

We seek to understand deeply and learn continuously. We ask “why” until we reach first principles, take risks at the edge of what’s possible, and stay open to new ideas, methods, and perspectives

We ground our choices in evidence, not assumptions. Whether we’re refining a product feature or prioritizing operational work, we seek out the clearest signals—quantitative or qualitative—to guide us. Data and judgement work in harmony and neither is useful alone.

We default to openness and honesty, trusting that candor leads to better outcomes. We assume good intentions, speak directly, and create a culture where hard conversations are welcome and egos take a backseat to shared goals.

We treat each other like adults. We own our commitments, follow through with integrity, and support each other in growing through challenges. Success is shared, and development is prioritized over credit.

We build together across roles, functions, and tools. Knowledge is shared freely. We value visibility into each other’s work, celebrate active dialogue, and believe that solving complex problems takes more than one voice.